ASAP Utilities has a new website and a logo

ASAP Utilities has a new website and a logo: "ASAP Utilities has a new website and a logo. The previous website has been used from 2001 until august 2006. We are really enthusiastic about the new website. And we hope you are as excited about the new look of the ASAP Utilities website as we are.

About new logo

After thinking for a long time we have created a logo for ASAP Utilities. It had to be:


simple and clear
multilangual
unique and easy to recognize
easy to be displayed on screen and print
represent what ASAP Utilities stands for: Easy to use time-saving tools.
not similar to all the current spreadsheet-a-like logos

After a long time we came with the thumbs-up logo in orange. In the Netherlands thumbs-up means okay, good (Wikipedia definition of thumbs-up). Orange is the national color of the Netherlands. Together we think it looks great.
The sub-phrase 'the essential add-in for excel users' might sound a bit cocky but it is not ment that way. PC Magazine called ASAP Utilities “the one"